Every planet has particular characteristics, particular ways in which they behave. Meaning these particular activities is ruled by that planet. Accordingly, we have to take into account the position of that planet and its impact to solve any specific query in the Astrology. We need to check which planet commands that area. In other words, we must check the position, significance and impactof a particular planet which commands the query area for a predictive analysis of the horoscope.
VENUS rules the areas of love, marriage, marital bliss, vehicle anything related to materialistic pleasure. How strong the impact of Venus in the horoscope is, is very important. Strong Venus makes a person love all excellent things in life, a hopeful personality and always a happy person. A person with strong Venus always enjoys life to its fullest.
Venus signifies an art, singing, dancing, acting, movies, drawing, painting, sculptures. Venus signifies romance, marital bliss, and sexual pleasure. Venus also designates perfumes, flowers,fragrances, natural beauty, liquor, wine, desserts.
Venus (Shukracharya) is preceptor, guru of Demons. He had great knowledge of resuscitation;Sanjeevanividyaabout which even the guru of Gods Brihaspati was unaware of. So Venus sometimes also signifies high knowledge. I have experienced that people with strong impact of Venus in their horoscope tend to be very intelligent. But with respect to other rules and yogas such people use their intelligence and knowledge for anti-social acts, illegal acts, just like demon guru Shukracharya used his knowledge for the evil. Holistic analysis of horoscope is necessary to come to any conclusion and narrate how Venus is working under a particular horoscope.
To conclude, I can say that Venus plays a very important role in making one’s life successful.
Venus is the lord of South east direction.
Colour for Venus is White.
Gem stone for Venus is Diamond.